Reine offers a collection of timeless luxury statement pieces, meticulously crafted for the discerning individuals who value and invest in exceptional clothing.

Reine is led by designer Fleur Clarke, who is formally trained and specialised in pattern making for esteemed New Zealand couture and high-end fashion houses for 12 years. After stepping away from the industry to pursue a corporate career, Fleur's unwavering passion for fashion, architecture, and art drew her back, compelling her to fulfil her creative vision through Reine. Fleur is dedicated to producing beautifully crafted garments of the highest quality. You can read an interview with Fleur here.

The design philosophy of Reine effortlessly combines contemporary minimalism with an opulent touch of luxury, placing couture tailoring at the forefront. The winter and summer collections are available year-round, catering to the needs of frequent travellers seeking convenience and style.

Each garment in the Reine collection is manufactured in New Zealand, employing traditional tailoring techniques and utilising locally sourced, premium fabrics. The process commences in our Herne Bay Atelier, where the garments are expertly designed, fitted, and cut by hand. Our dedicated Auckland-based team of skilled artisans complete the sewing production.

To ensure an impeccable fit, customers select from the sample collection, followed by the creation and fitting of a toile - a precise replica crafted from calico fabric. This process guarantees a garment tailored to their exact specifications.  The garment is promptly manufactured within our efficient turnaround production service, delivering personalised luxury with little delay.