About Us

Reine is a bespoke design company offering a contemporary collection of styles tailored for discerning individuals who value and invest in exceptional clothing.

Reine is led by designer Fleur Clarke, who is formally trained and specialised in pattern making for 12 years, working with couture and high-end fashion houses based in New Zealand, before stepping away from the industry to pursue a corporate career.  Fleur's unwavering passion for fashion, architecture and art, drew her back, compelling her to fulfil her creative vision through Reine. Fleur is dedicated to producing beautiful garments of the highest quality. You can read an interview with Fleur here.

The design philosophy of Reine effortlessly combines contemporary minimalism with luxurious quality fabrics, placing couture tailoring at the forefront. The winter and summer collections are available year-round, catering to the needs of frequent travellers seeking convenience and style.

Each garment in the Reine collection is produced entirely in New Zealand, employing traditional tailoring techniques and utilising locally sourced, premium fabrics. The process commences in our Herne Bay Atelier, where the garments are expertly designed, fitted, and cut by hand. Our dedicated Auckland-based team of skilled artisans complete the sewing production.

To ensure an impeccable fit, customers select from the sample collection, followed by the creation and fitting of a toile - a precise replica crafted from calico fabric. This process guarantees a garment tailored to their exact specifications.  The garment is promptly manufactured within our efficient turnaround production service, delivering personalised luxury with little delay.